--- title: "Find which departments turn passing traffic into visits. | Fortune AI" description: "A shopping center is busy, but visits concentrate in only a few counters. See the evidence, approved action and result comparison." canonical: https://www.fortuneai.app/industries/specialty-retail/stories/foot-traffic-analytics/ language: en --- [Specialty retail analytics](https://www.fortuneai.app/industries/specialty-retail/) [Overview](https://www.fortuneai.app/industries/specialty-retail/)[Applications](https://www.fortuneai.app/industries/specialty-retail/applications/)[How it works](https://www.fortuneai.app/industries/specialty-retail/workflow/)[Application stories](https://www.fortuneai.app/industries/specialty-retail/stories/)[Buyer FAQ](https://www.fortuneai.app/industries/specialty-retail/faq/) [Industries](https://www.fortuneai.app/industries/) / [Specialty retail analytics](https://www.fortuneai.app/industries/specialty-retail/) / [Application stories](https://www.fortuneai.app/industries/specialty-retail/stories/) / Find which departments turn passing traffic into visits. Specialty retail analytics # Find which departments turn passing traffic into visits. Compare store and department visits by trading period and campaign.  Foot traffic analytics [Open full image](https://www.fortuneai.app/assets/industry-visuals-20261024/specialty-retail-v1.webp) 01 · Record the first operation ## What the team finds A shopping center is busy, but visits concentrate in only a few counters. Compare entrance traffic, department visits and dwell across the same trading period. 02 · Decide at a later review ## Who acts, and what changes Responsible team · Retail district and store managers At the district review, approve a targeted display or wayfinding test for the affected department. Assign the store manager to the next campaign window. 03 · Verify in the next comparable operation ## How the team checks the result For comparable trading periods, verify the change. Compare department visit share, dwell and POS sales with the same counting boundaries. The result to review Visits and dwell by store and fixture [Explore this application](https://www.fortuneai.app/industries/specialty-retail/applications/foot-traffic-analytics/)[See how the product works](https://www.fortuneai.app/industries/specialty-retail/workflow/) More operating situations ## Different situations. A different next move. - [Visitors enter. Where does the sale lose momentum?](https://www.fortuneai.app/industries/specialty-retail/stories/conversion-rate/) - [Staff the counter for demand, not just the roster.](https://www.fortuneai.app/industries/specialty-retail/stories/labor-optimization/) - [A popular display should also support the sale.](https://www.fortuneai.app/industries/specialty-retail/stories/merchandising-performance/) [All application stories](https://www.fortuneai.app/industries/specialty-retail/stories/) Fortune AI ## Bring one operating question. See your records, the relevant scene and an accountable next action in one review. [Request a demo](https://www.fortuneai.app/book/)