01 · Record the first operation
What the team finds
Shoppers dwell at a fixture, but promoted sales remain weak. Review display execution and product availability alongside POS and campaign records.
02 · Decide at a later review
Who acts, and what changes
Responsible team · Retail district and store managers
At the merchandising review, approve a placement, replenishment or service correction. Assign the department owner before the next campaign period.
03 · Verify in the next comparable operation
How the team checks the result
In an equivalent campaign window, verify display readiness. Compare fixture interest and campaign sales without treating dwell alone as a purchase.